You have a website, a blog, a Facebook page, a LinkedIn company page, and an Instagram account and none have yielded any sales yet. 

Yet. 

Here’s the thing... 

digital marketing is constantly evolving and if you want to see any sort of results in your efforts it requires business owners like you to have a good digital marketing strategy in place. 

In order to help you continue being competitive in the market, we develop structured strategies for companies like yours which include the following:

Content Marketing

Content Marketing is a key component in every digital media strategy. The content strategy we develop for you includes content that is clear and informative and not only appeals to your audience but is also deliberate in its Search Engine Optimization (SEO) plan. 

The type of content we develop can be repurposed in a variety of ways allowing it to be tailored for multiple channels. 

With a clear content strategy, you can build brand awareness and a loyal following. 

Remember, content is king.

Digital Advertising

With your content strategically developed, the role of digital advertising is to get that well-crafted content in front of your ideal audience and move them through your sales funnel, seamlessly and effortlessly. 

The audience you want to reach will determine where you find them and how you will advertise. Targeting, tone, offer, and creative all matter when developing a successful advertising campaign. 

It all involves testing, metrics, analytics and of course, strategy. Whether it’s Facebook, LinkedIn, Instagram, or any other social media platform, strategy is what creates success.

Email marketing

The fact is that email marketing yields the highest ROI of any digital marketing method. The use of email is regarded as the quickest and most direct way to generate traffic, sales, referrals and much more. 

In order to effectively communicate with your customers via email, what you send ought to be relevant, trustworthy, conversational and strategic. 

They say the money is in the list, 

when in fact a list with no strategy or intent is worthless. 

A good email marketing strategy starts with monetization. We help you start and end there.

Chatbots

Your website captures more leads and drives more sales with a 24/7/365 digital agent online. That’s exactly the role chatbots fill.

Chatbots are customized apps that are designed to send messages to users in a familiar interface, much like a live chat widget. 

We design them to carry out any number of tasks that your visitors may be looking for, including pointing them to the right product, directing them to your sales team or even booking a reservation. 

Ultimately, they become your nonstop digital agent, interacting with as many visitors as you have on your site at any one time, giving your visitors a great experience and capturing more leads to fill your funnel.

Funnel Marketing

Once you have a new lead you want to do everything in your power to convert them into a buyer. That’s where funnel marketing shines.

Funnel marketing is the art of taking prospects from one stage of the buying process to the next with ease. 

Each service or product will have its own funnel that will consist of content, delivery method and goal for each buying stage. 

Developing a good marketing funnel entails creating customized buyer profiles, defining goals and the journey you’d like to take the buyers through in order to get the result you want. 

The use of marketing automation plays a part in creating really good marketing funnels and they don’t have to be expensive.

These strategic elements help achieve the great results you're looking for with your digital assets including your website, blog, and social media presence.

Whether they be leads, sales, page views, downloads or even comments, the strategies we create for these goals keep you competitive in your market. 

All of these are forms of engagement, and... 

if content is king, engagement is queen and the queen rules the board.

Using some or all of the strategies above allows you to reach a larger, more targeted audience in a more meaningful and productive way. 

Digital marketing is a rapidly evolving discipline. One that demands a lot of focus and attention as policies, algorithms and culture change at breakneck speeds. 

New apps come into the playing field and can cause shiny penny syndrome, then get bought out by another company thereby changing the dynamics of the platform almost entirely. 

Despite all this, getting more leads, more sales, better results from your digital assets, even if you have tried it all before to no avail, is possible.